Dr. Marina Martin Curran, Vivent’s Sustainability Manager, was featured in MMJDaily to discuss the impact of plants’ stress in the cannabis industry.

Technological advancements in the horticulture industry are being pushed by cannabis growers. This is the result of a combination of several factors: first of all, cannabis is a highly valuable crop with higher profit margins compared to more traditional food crops. Therefore, growers are investing a substantial amount of money in cannabis operations. The great capital injection into the cannabis sector is prompting the development of many technologies to increase production, quality, and thus profits. One of these technologies is being produced by Vivent and enables growers to access information on cannabis plants’ stress.

Read the full article on MMJDaily.

Related links: Data-driven sustainably grown cannabis and supporting the standardization of the sector.